The day has come, friends, unfortunately, the so-loved Fuji 400H 120 film is being discontinued and for a film lover like me, that is sad news. If you’re reading this post is either because you want to know more about the topic or because you’re trying to figure out what my next move is going to be in adjusting to the new situation. Given the facts, it looks like film photographers, now, have to pivot their work once again and learn to bring to life extraordinarily beautiful captures with some alternative film stocks.
Let me spend a couple of words explaining why FujiFilm 400H 120 was my favorite stock of film. I have always been a lover of muted and soft tones in photography, I worked hard during my photography career to reach an aesthetic that is both Fine Art and fashion. Fuji 400H was my medium of choice because it allowed achieving gorgeous skin tones while keeping the natural greens of the environment truly organic and realistic. It had a soft contrast and as an impressionist painter, all of my photographs are a beautiful melt of colors and light, with soft edges and lots of depth.
Fuji 400H discontinued means that now, every photographer like me is going to have to work with other film stocks and find a way to work with them in order to achieve the same look that we desire. Is it possible? YES, as artists we need, we must be able to adjust, work with what is available and turn it into art, no matter what. It will take lots of work, practice, and love but in the end we can make it happen.
For those, scared and upset about the discontinuation of our favorite film stock, I want to say that in my book “Fine Art Wedding Photography – Volume 1”, I am addressing all the aspects that involve being a Fine Art Photographer and therefore even “change” which is a synonymous for “evolve”. As artist we are never arrived, we never get to an arrival, we are ever evolving and always researching, working on achieving perfection. Our work is not over, is just mutating, the process is ever so slightly being pivoted to a new era, but we are in for this.
Now let’s enjoy some of my favorite captures with FujiFilm 400H 120 to this day as a tribute to the beautiful film stock we all have loved so much.
For more pictures take a look at our blog